Ms. Joanna Haugen

Award-Winning Writer, Public Speaker, Consultant, Founder of Rooted Storytelling

JoAnna Haugen is a distinguished writer, speaker, consultant, and advocate known for her innovative contributions to the travel and tourism industry. With a career spanning communications-focused roles in this field, JoAnna has dedicated herself to promoting sustainability and social impact through storytelling.

As the founder of Rooted, an influential solutions platform, JoAnna is in charge of advancing sustainable tourism practices and strategic storytelling to transform travel experiences. Her expertise has garnered recognition from numerous publications, with her work featured in over 60 print and online outlets, including AFAR, Fast Company, and BBC Travel.

In addition to her writing achievements, JoAnna has held editorial positions for esteemed publications such as Adventure Travel News and Matador Network. Her impactful contributions have earned her accolades, including being named a winner in the storytelling category of Newsweek's Future of Tourism awards. An avid traveler and international election observer, JoAnna currently calls Carthage, Tunisia, home.